Entries for our Licensee of the Year Award are now closed. Your BII Team will be notifying entrants of the next stages in the award in due course!

Our Licensee of the Year Award (LOYA) is the most prestigious award for an individual or partnership of licensees in our industry.

A rigorous selection process gives entrants the opportunity to assess their business at every turn, with mystery diner visits, a spotlight on all areas including marketing, sustainability, training & development and community.

In 2021, the role these businesses have played in their communities and the way they have supported their teams, will be at the heart of our selection process.

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Michelle Frankgate - The Drayton Court Hotel - 2019 Finalist

"I was really looking forward to receiving the judges' feedback, it was an important opportunity to really learn from the process"

Danny and Tara Adams - The Greyhound - 2019 Finalists

"LOYA really enables you to put your business under a microscope... These awards are like the Oscars of our industry"

Tom and James Bainbridge - The Tilbury - 2019 Finalists

"It was a rigorous process getting here, but that's a true test of how serious a competition it really is"


We are delighted that HGEM are once again sponsoring our Licensee of the Year Awards.

HGEM have made it their mission to empower hospitality companies with data-led insights into their operational efficiency and guest perceptions, which are key to being successful in such a competitive and rapidly changing market.

As part of the LOYA judging process, HGEM provide mystery guest visits and reports on each of our quarter finalists’ venues.

ELTA provides the full spectrum of accounting and taxation services for pubs and landlords covering the entire UK.

From very small pubs to multiple operators.  ELTA works closely with the leading pub companies and are able to assist new tenants in setting up and starting a pub business. 

Lisa Garside, Chief Business Officer will be on the panel of judges for this years Licensee of the Year Award and is looking forward to celebrating the industry and individuals at this years Winter Event.


A huge thank you to the key sponsors of Licensee of the Year Award...