-Continued support of the Licensed Trade Charity with new on-pack promotion-
1-in-5 UK adults, who celebrate Christmas, have already started planning for Christmas, according to a new consumer poll from research consultancy, KAM.
With 7% stating that they’ve already made a reservation for a pub or restaurant for the upcoming festive period and 17% saying they have already invited people to their houses to celebrate.
Members of the UK’ks hospitality trade are coming together for a series of cocktail themed events which are set to be staged across the City, including a special "thank you" to NHS and other Keyworkers for their tireless efforts during the Coronavirus Pandemic.
The Cocktail Week Co is launching Chester Cocktail Week running 20th-26th September, partnering with venues and drinks brands to celebrate the best the city’s hospitality scene has to offer. This will be swiftly followed with Liverpool Cocktail Week during 18th-24th October, and in 2022 events in Manchester, Leeds, York, Newcastle, Durham, Wales and Scotland.
Guests can purchase wristbands which allow them to enjoy cocktails that have been especially created for the week, and will be sold at the reduced price of £5. Venues are supported by drinks brands to run the promotions - creating a win/win partnership for all parties to help them bounce back from the pandemic.
Participating venues in Chester include Prohibition, The Suburbs, Exotic Booze Club, Liquor & Co, Bar Lounge, with Liverpool partners including Butter, Boojee, Butter, The Clubhouse, Boom Battle Bar, Pins Social Club, Cafe Tabac, plus dozens more. Venues which wish to take part are encouraged to visit the Cocktail Week Co website and sign up to be paired with a brand.
Wristband holders get £10 off tickets to all the Cocktail Week events - which can be redeemed by calling the priority booking line: 0808 168 9474. Cocktail fans can attend a number of pop up events - including masterclasses by Distillers, Gin Tastings, enjoy live music from Jonathan Nickoll (the resident pianist at the American Bar at London’s Savoy Hotel), plus a Bartender’s Brunch for hospitality workers - and much more.
Wristband holders will also be treated to deals from non-hospitality businesses during the weeks, with discounts from many local businesses from retailers to hair and beauty salons and restaurants helping make the weeks city wide celebrations with something for everyone.
Drinks brands are also able to get involved for as little investment as £100 per city - and can also create bespoke experiences for the trade and consumers to generate interest in their products. The aim is to generate lasting partnership with venues and the community to repay the brands supporting their local communities. Brands wanting to get involved can call to chat about opportunities on 0808 168 9474.
So Let’s Talk, mental health advocates for the hospitality industry, will also be running a series of seminars for workers as part of the events calendar.
Tickets are now on sale through the Cocktail Week Co website - where guests can also upgrade to annual passes - which continue to offer discounts all year round in Chester venues - plus give entry all cocktail weeks in 2022 across multiple cities.
The Cocktail Week Co not only want to celebrate the reopening of hospitality, but also thank Key Workers who kept the country going during the COVID lockdowns - so are giving away thousands of wristbands (yes, for free!) to Key Workers from the NHS, educators, council employees, front line and emergency workers, plus students and of course hospitality workers, as thanks for their tireless efforts during the pandemic.
A fun musical video advert is created for each city to support the events, which are filmed across participating venues, capturing the happiness the events hope to create and showcasing the city in all its glory.
James Nicolian, founder of the Cocktail Week Co said “We are so excited to celebrate the power of positive drinking during our Cocktail Week festivals. We’re pleased to create an affordable opportunity for guests to rediscover their city and check out new venues, and revisit their old favourites - whilst learning about the craft of Cocktail culture. What a great way to enjoy hospitality venues again!”
The Cocktail Week Co is also launching a “Drinks for Good” initiative, donating 50p from every wristband sold to The One Foundation, who help eradicate water poverty in the world’s poorest communities