VAT’s The Problem

Do you want to back your favourite venue, help your high street and support local jobs? Then sign the petition to lower the rate of VAT for hospitality to 10%.

Our pubs, restaurants, cafes, hotels, nightclubs and many more, are at the heart of our communities. They bring people together and bring life to our cities, towns and villages, but they’re under huge pressure from rising costs. In the UK, you pay one of the highest VAT rates in Europe. 20% extra in VAT for your pint, meal out or stay away. In France, Spain and Italy, it’s 10%. In Germany? 7%.

The message to Government is simple. Let’s stand together to say VAT at 10% is fair for hospitality.

#VATsTheProblem

407,623

People signed the petition to cut VAT to 10% for hospitality

What We're Working Towards...

Chef and publican Tom Kerridge is spearheading the #VATsTheProblem movement, bringing the country together to call for a fairer 10% VAT rate for hospitality.

The majority of European countries know how important hospitality is to society, and they know it pays too much tax. That’s why they support it with lower VAT rates. The UK deserves the same.

By standing together and signing the petition, we can help protect jobs, support local businesses and secure a stronger future hospitality.

#VATsTheProblem

How Can You Help?

Use your venues, platforms and networks to spread the message.

Sign the petition

Sign the petition and share it with all of your teams – we need as many of you to sign this NOW.

Share their website

Put the link to the website on your own emails, socials and website.

Use the assets

Get the posters, beer mats and till receipts they are making.

Amplify the call on social media

Use the social media toolkit to spread the word.

Download Social Media Assets