Star Social Collective has been designed with the realities of pub life in mind. We know that for many licensees, marketing often sits at the bottom of a very long to-do list. This platform removes barriers by providing clear, practical guidance, ready-to-use tools and simple support that fits around busy trading schedules.
It gives publicans a single place to access:
- pub-focused social media advice
- practical templates and examples built for pubs
- simple guidance on what to post, when to post and why it works
- support to help pubs look professional online, even with limited time or experience
- free AI-powered Content Calendar for every publican
A key part of Star Social Collective, and one we believe will be especially valuable to BII members, is our free AI Content Calendar tool. This tool has been created to remove the biggest challenge most publicans tell us they face with social media: knowing what to post and finding the time to plan it.
The AI Content Calendar enables publicans to:
- Instantly generate relevant post ideas tailored to their pub
- Create a ready-to-use content plan in minutes
- Stay consistent around events, promotions and key seasonal moments
- Remove the stress and guesswork from social media planning
Crucially, the tool adapts to each pub’s individual style, offering ideas that feel relevant, local and authentic, not generic marketing content.
Supporting confidence, consistency and commercial impact
By making Star Social Collective freely available to publicans nationwide, our aim is to help pubs build stronger relationships with their communities, promote what makes their venues special, and ultimately drive footfall and bookings through better digital visibility.
