"How are you remaining resilient in these tough times? And, what are you doing to look after your teams’ wellbeing and keep everyone motivated?"

1

Plenty of passion

Tom & Lara Trubshaw MBII
The Peterville Inn, St Agnes
Tom and I are passionate about the industry. I think anyone not totally committed o this industry has already left, to be honest, as you can’t continue to work as hard as you have to, to be successful, without lots of passion. The rewards are seeing our business succeed, making people happy, receiving great reviews and feedback. We’re lucky too, because our team are equally passionate about what they do. We get them involved in different areas across the business, as well as organising excursions for them – like our recent visit to a local distillery. We reward them well and enjoy fun and social times together: the results are that they bring their enthusiasm and knowledge back into the business. Summer is a busy time for us, when we see a huge increase in trade, so our team levels fluctuate: we have a core team, plus uni students over the holidays, along with our 15,16, and 17 year old’s in their first job, who we help progress with training. Having a flexible full-time team means everyone is able to handle a variety of tasks, so when it’s a quiet day in February, we only need one person, who is trained to do everything in. We believe that giving individuals more areas of responsibility helps them progress. We also celebrate ‘the wins’ together- and we involve everyone from the KP to the manager. It’s a really important part of our philosophy. For us, being a couple is hugely positive. We bounce ideas off each other and have someone to talk to. We priorities taking time off, away from the business because like a battery, you need time to recharge, or you’ll fun out of energy.

2

Positivity and a 'can-do' approach

Mike Dove MBII & Tommy Higgs
Three Horseshoes, Witney
We take a can-do approach to life and the business, always managing to retain a positive attitude, even during tough times. We took this pub over 2.5 years ago and we’ve faced some very difficult situations over this time, but we’ve also had some amazing experiences. And, we like to focus on resolving any issues with a clear mindset. We are very fortunate in having great staff retention, with most of the team having been with us from the start. This is a pub at the heart of the community and raising money for charity is a big part of that – we’ve raised £50,000 over two years, which gives us a lot of pride. We like to come up with crazy ideas, something with a good reason behind it. We put laughter into our events, so that everything we do has a fun element. Hannah (Tommy’s fiancée) works in the business too and they have both retrained to become chefs, which means we can run the kitchen with two part-time staff members. We like to think ahead and we are willing to retrain and utilise our own capabilities, which has been key. Hannah is also great with social media, while Mike’s wife does our accounts. Our team is strong and while we have reduced the number of people working for us, those who are here are well trained and better at what they do. We retain a firm idea of what our business model is and keep moving forward, while remaining ultra-vigilant in managing the cash flow. We feel very happy about the way the business is going.

3

Prioritising People

Jon Howard MBII
The Wykeham Arms, Winchester
In a challenging trading climate, I believe the key to resilience lies in prioritising people – both within the team and among our customers. From personal experience, I know that when things aren’t right outside of work, performance suffers – and the same is true in reverse. That’s why we’ve worked hard over the years to create a positive, engaged, and supportive workplace culture at The Wykeham. We’ve built a team of individuals who feel ownership of the business and take pride in being its ambassadors. This strong internal culture ensures our team stays motivated and connected, which in turn creates a warm, familiar atmosphere for our customers every time they visit. Operationally, we’ve adapted by taking a strategic approach to staffing – ensuring we have the right people in the right place at the right time. We use a key performance metric, sales per labour hour (SPLH), to carefully balance labour costs against revenue. This allows us to remain profitable without continually passing cost increases on to customers. By maintaining this balance — supporting our team, looking after our customers, and managing the business with precision — we stay focused, energised, and ready to meet whatever challenges come our way.

4

A Supportive Environment

Josh Peniket FBII
The Boars Head, Templeton
I prioritise looking after myself, so I can be present and focused, whether that’s maintaining a good routine, taking time to recharge, or talking with other industry owners/managers for support and ideas. I focus on having clear communication, I involve my team in decisions, when possible, and I check in with them regularly. Creating a supportive, respectful environment helps the team stay motivated and reduces staff turnover, which is vital in hospitality. When it comes to our customers, consistency and care are key. We’ve adjusted our offer to be more efficient and value-driven, without compromising on quality. Listening to feedback, staying very active on social media, and offering a warm, welcoming atmosphere keeps people coming back and I focus on prioritising what truly matters: customer experience, team morale and financial control. I’ve had to become more efficient in how I work: batching tasks, streamlining processes, and using digital tools to help with things like ordering, staff scheduling, and price tracking. Delegation has become essential too. Even if the team is smaller, giving staff members ownership over areas they’re good at helps lighten the load and keeps them engaged. As for the business side, I’m spending more time crunching numbers and adjusting plans, but that also gives me a better understanding of where we can adapt and survive. Some days are harder than others, but staying focused on why I started building a great place for people to come together keeps me going. Our motto is MEET, EAT & ENJOY, and I hope that these simple words stick in our guests’ minds, so when they want to do these things, they will come to the Boars Head.

5

Staying fit and healthy helps with motivation

Mark Annear FBII & Anton Fraser
The Cott Inn, Dartington, Totnes
We like to offer the team benefits like membership of the local gym. This is about team building and keeping them fit and health, so we’ll go to spinning classes or have a personal training session together. That’s a big motivation. Our staff are an extension of our family and we value having a close relationship with them. We look after them well, so that they will want to stay with us for a long time. Our Head Chef has been here 12 years and our Front-of-House Manager, 14 years. I see myself as a role model and there’s nothing I’d as them to do that I wouldn’t do myself, from cooking the breakfasts to cleaning the loos. We understand that respect goes both ways and we treat the team well. They know they can talk to me about anything. I feel a huge weight of responsibility, running the village pub: from ensuring our staff keep their hours to keeping the pub open for the community. We do work very hard, but we enjoy it and we want to make sure The Cott Inn is here for the future.

6

Make it more than just a job

Chris Farman
The Royal Oak, Radcliffe-on-Trent
My resilience comes from my team. We are a really strong team here, and I keep them motivated by indulging their personalities — offering them something more than just working in a pub — and I do that by understanding what makes them tick. I offer training and professional development; I’ve a couple of people who have just completed their personal licence course, and someone on the team who is really creative, so I’ve found a good role for them. I also have someone who is really into coffee, and while we’re a traditional wet pub, his role is now to increase our coffee sales. It’s about doing the little things well to make them feel this is more than just a job. We celebrate the small wins, we have sales targets and we make it fun, for instance, we might have a target not to break any glasses that week. If they are happy and ticking along, it’s so much easier for me. We’re more than a pub, we’re a local hub. I also like to give myself some time for professional development: I’ve recently begun the pathway to becoming a Beer Sommelier, as I am passionate bout craft and cask ale.

7

Taking on their ideas

Ruth & Andrew Seggie MBII
Howard Arms Hotel, Brampton
Having a good team and a great manager is key — we’ve worked together ever since I took over the pub, and we were working together before that. We bounce ideas off each other all of the time and get the team involved, so that they feel like they’re part of the business. We are very open about the business and any challenges, and if the pub is quiet, they understand if we need to cut their hours, but we usually find they will offer to go home early. We have managed to keep everyone on fulltime, but it is under constant revision. We have systems in place to monitor everything, including wages against monthly takings, which we share in management meetings. And the team are engaged with the business and come up with good ideas. Someone recently suggested repainting the specials board and making it into a doggy rogues gallery! We bought a kiddie’s camera and took photos of 12 dogs and the customers love it. Taking on their ideas gives them a sense of ownership.”

8

It's about doing things differently

Micky Foden-Andrews MBII
The Swan, Windsor
It is tough at the moment, especially as we need to raise additional revenue to cover all the cost rises since April, so I have played hardball with suppliers and utility companies to make savings. We have also implemented price increases too, but still have a beer for under £5 a pint, which we believe keeps the community engaged and regulars visiting. Team-wise, it is difficult, as their hours have dropped, while mine have increased, so it’s about doing things differently, by encouraging the team to indulge their passions. Take Dave, who is obsessed with beer, he has been given a role to search for new guest beers, and is showcasing different brewers and beers. The Swan is much more than a pub, it’s part of the community and we are lucky to have local people who have invested in the business to save it from closure and have supported its redevelopment. They are also willing volunteers, which really helps. For me, I might be working longer hours, but I keep the mornings free to spend time with my three-year-old son, so I get to take him to the fun stuff, then go to work afterwards. We’ve even had our first family holiday in three years too, and that was a great time to switch off. Remaining resilient is about thinking with your head, maybe more than with your heart.

9

Self care and strong family values

Amanda Buchanan & Janice Blacklock MBII
Border Terrier, North Shields
Running a family pub in today’s climate isn’t easy — but it’s our strong family values, teamwork and connection to the community that keep us resilient. We look after ourselves by supporting one another, sharing the workload and making time for proper rest. It’s easy to forget self-care when things get busy, but we know we’re no good to our team and customers if we burn out. Motivating the team is all about treating them like part of the family. We keep communication open, celebrate small wins, and make sure everyone feels valued and involved in our future plans. When times are tough, that sense of belonging keeps spirits high. The pressure of fewer staff and rising costs is real, so we focus on planning smarter, not harder — setting clear priorities and sharing tasks where we can. Flexibility and teamwork are key. Most importantly, we never lose sight of what makes our pub special: a warm welcome and genuine connection with every customer who walks through the door. That’s what keeps us going, even through the toughest times – pride in what we do and in the family legacy we’re building together.

10

Always stick to your philosophy

Gill Churchill MBII
Chaplin’s & The Cellar Bar, Bournemouth
Since becoming pub owners, Alex (my husband and Head Chef) and myself have always maintained two key aspects. First is that a pub is a pub, and as such should always remain a pub. No matter what ideas, events, changes we have/make, we always have that at the back of our minds. Second, don’t be influenced by everyone giving you their opinions, saying: ‘you know what you should do’, etc. Trying to take on everyone’s ideas can take the pub away from what you originally set out to achieve. By sticking to our philosophies, it helps when we spend time discussing the business, assessing how the last week was, whether an event was a success, what worked and what didn’t. We listen to feedback, both positive and negative, and we do tweak things, but in the context of understanding our immediate locality and village life. Ultimately, it’s the locals who sustain you through the darker months. We have never had the luxury of too many staff and our small team works as a family, and we work well under pressure. In Devon, we’re finding that bookings are ‘last minute’ — nothing is being booked too far in advance, and this makes maintaining stock levels incredibly difficult. We can go from being swamped, to watching paint dry, so we’ll often have a sudden glut of extra hours on a week’s rota, followed by a day or two off. But the team understand this and we all work hard to maintain a positive environment. Price changes have been something of a bore, and Alex and myself both keep an eye on stock and prices on a day-to-day basis, tweaking dishes, changing beers, etc, as and when required. By doing this, we are helping to maintain price levels instead of increasing them constantly. The village and regular customers appreciate this (as we are not shy to discuss business and costs with them) and they repay us with extreme loyalty.

11

Staff are our top priority

Harry Seccombe MBII & Geoff Popple
Chaplin’s & The Cellar Bar, Bournemouth
April brought lots of extra costs to the business, so we’ve re-evaluated and found measures to deal with it. Top of our priorities is looking after our staff. We’re a tight team and many of them have been here for years – and they often come here to socialise, when they’re not working. We have team building excursions, like going to Thatchers to see how cider is made, which we followed with a meal out. We also go to wine tastings and bar visits, etc. To support the team, we’re having more meetings, where we talk a lot about the figures and make sure everyone is on top of everything, and we look at trends and see what’s happening. We’re always looking for new things, like our fire and smoke house, having our own flavoured rums, including a smoked rum. Personally, says Harry, I like to take Wednesdays and Sundays off to go walking. I’m currently writing a book about pub walks around Bournemouth, Poole and Christchurch, plus another for the New Forest. It’s good for my mental health to get out of town and into the forest. You’ve got to keep moving forward. If you stand still, you’re actually going backwards. Creating new spaces and things keeps us going, keeps us fresh. We look after each other, and Geoff makes sure individuals are getting enough hours.

12

Creating positive mindsets and support

Terry Rodgers MBII
Auctioneers Arms, Caverswall, Stone-on-Trent
In today’s challenging trading environment, resilience for me starts with remembering why we do what we do — creating spaces where people can connect, relax, and enjoy themselves. Maintaining my own energy levels comes from setting clear priorities and protecting time for rest and reflection, even during the busiest periods. I make a conscious effort to celebrate small wins with the team, ensuring they feel valued and recognised, especially when the pressures are high. Keeping the team engaged involves regular check-ins, open communication and involving them in decision-making, where possible. I work closely with the team to help them see that tough times and adversity aren’t just challenges — they are opportunities to build strength and resilience. I often explain that, just like working out at the gym, the more we face and work through difficulties together, the stronger and more capable we become. Over time, what once felt overwhelming becomes manageable, and our confidence grows with it. As for the operational pressures — from managing smaller teams to constant price monitoring — we stay focused by being adaptable, reviewing our business plans regularly, and sharing successes and challenges honestly within the team. It’s about building a strong, supportive culture where no one feels they are facing the pressure alone. Ultimately, resilience isn’t about ignoring the pressure; it’s about creating routines, mindsets, and support systems that help us navigate it together.

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