Bidfood

As one of the UK’s leading foodservice wholesalers, we are passionate about great food and committed to going the extra mile for our customers.

Service excellence is at the heart of everything we do, driving us to deliver an outstanding service that makes life easier and helps businesses grow. With a range of more than 10,000 products, including trusted award-winning own-brand lines and leading foodservice names, we offer everything from ambient ingredients to chilled and frozen foods, drinks, cleaning supplies and catering equipment. Beyond deliveries, we add real value through our experts who share:

  • Industry insight
  • Nutritional support
  • Trending ideas for menu development
  • Culinary support for chefs and caterers
  • Guidance on food standards, policies and legislation

We’re proud to be partnering with the British Institute of Innkeeping, supporting pubs at a time when operators are facing some of the toughest trading conditions. From rising costs and tighter margins to staffing pressures and changing consumer habits, we know publicans are having to work harder than ever to protect profitability while continuing to play such an important role at the heart of their communities.

For us, this partnership is about showing our support in a meaningful way. Pubs are built around people, and as a business that works alongside the sector every day, we see first-hand the passion, resilience and talent that exists.

Through our partnership with the BII, we want to stand alongside members by sharing practical support, sector insight and inspiration that makes a real difference day to day, helping publicans build smarter menus, unlock new profit opportunities and feel confident about the future.

Special Offer For BII Members

Special offer: 10 For 10

There’s never been a better time to partner with Bidfood! Sign up as a new customer and enjoy 10% off every order for 10 weeks. You’ll receive:

  • 10% off every order from your first purchase
  • The same promo code to be used for 10 weeks
  • Flexible ordering over the phone through the Sales Centre or online at Bidfood Direct

    What are you waiting for? Start stacking up 10 weeks of great rewards now!

  • Services Include

    Get access to a range of support tools at your fingertips:
  • Interactive Pub – one-stop support guide for everything pub-related, filled with the latest trends, recipes, blogs and product brochures.
  • Unlock Your Menu – our online hub helping pub operators deliver a profitable menu while navigating the latest industry challenges.
  • Caterers Campus – free online learning platform for Bidfood customers. Discover over 30 modules 24/7, accessible from any device.
  • Terms and Conditions

    1. To qualify for the 10 For 10 Promotion, you must be a new trading customer with Bidfood, or you must not have traded with Bidfood in the preceding 12-week period. The promotion is only available for eligible free-trade customers meeting those criteria.

    2. A unique promo code will be provided to the eligible customer by a Bidfood sales rep. This promo code is unique to the eligible customer and can be used only for such customer’s eligible account.

    3. The 10 For 10 Promotion entitles eligible customers to get 10% off their total order for every order placed within a 10-week period. The 10-week period will begin from the date the promo code is sent to the eligible customer. All orders must meet a minimum order value of £175 in accordance with Bidfood’s trading terms

    4. The unique promo code must be entered for every order placed within the qualifying 10-week period. The promo code can be entered either at checkout on Bidfood Direct or quoted to Bidfood Telesales for orders placed over the phone. The same code must be entered for every order for the discount to be applied.

    5. Bidfood, as the promoter, reserves the right to withdraw this promotion at any time.

    6. The supply of products by Bidfood will be subject to Bidfood’s Trading Terms, which can be found on Bidfood Direct under the Terms and Conditions section or at Bidfood.co.uk