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Vicki & Simon Powell MBII - The Newtown Pippin
A safe, bright and creative space for the local and wider community has been created with hard graft and love by Vicki and Simon Powell MBII, reveals the BII's Hana Rhodes.
Read the full article here.
Everything you need to know about the Language of Sustainability
The popularity and use of the word ‘sustainability’ has exploded over the past few decades. But just because it’s well circulated doesn’t mean it’s understood. And we had a hunch that the definition was more than a bit woolly.
That insight led to an interesting discussion between Fleet Street and leading research company, Trajectory. We both wanted to get a more solid understanding of what consumers really thought about the term ‘sustainability’ and some of the other terms they use to describe the climate crisis.
As communicators, it’s (obviously) essential that we tell stories to inspire and motivate our audiences, using words that resonate. But with the increased awareness of greenwashing (and greenshifting, greenlighting, greencrowding and others) - and the lawsuits to match - we weren’t entirely convinced that a thoughtful, well understood narrative really existed.
We set out to gather a better understanding of the terms that consumers really use when they talk about the climate crisis. We hosted four focus groups, simply prompting people to tell us which are their ‘go to’ terms, when they speak about climate change.
Using that insight, we ran a quantitative piece of research among 1,000 people to provide data about which terms people loved, and which they loathed. Here’s what we found:
What you're doing matters:
People really do want to hear what businesses are doing to tackle climate change. They care. And they want to hear about the progress businesses are making to address the threat of constantly changing climates.
Business has the most responsibility to act:
People want to hear about business’ progress, because people believe that brands and businesses have the most responsibility to behave sustainably - more so than governments, or consumers themselves.
Consumer cynicism is rife:
However, consumers are often cynical. Especially when it comes to climate change initiatives, consumers display widespread cynicism. There is a lack of trust.
Poor understanding of climate change terms is an issue:
And the research highlights this may well be because consumers have a limited understanding of what many climate change terms really mean.
Carbon related terms are especially problematic:
Especially terms including offsetting, net zero and carbon neutral. These terms are particularly poorly understood among the general consumer. This is concerning when, right now, the climate change debate is centred on decarbonisation and how we can drive a reduction in carbon emissions across our societies and economies.
Terms need to be functional and actionable, over conceptual:
But there is hope. Because the terms that consumers do resonate with are instructional and pragmatic. Terms like ‘recyclable’ and ‘reduce energy use’, which are much more functional, were better received by consumers than conceptual terms like ‘circular economy’.
One size does not fit all:
Finally, the research highlighted very different responses across socio-economic groups. Age and stage at which consumers leave education both have a big impact (with younger and more highly educated consumers having a better understanding of the language and issues). So the approach brands take needs to be tailored to specific target audiences and segments.
In summary, the research showed us that consumers do have an appetite for learning about brands’ sustainability efforts. Where we need to focus our attention now is on using language that helps to explain some of the more complicated concepts (like circularity), whilst also being inspirational and practical, and building trust along the way.
Tackling gang crime, security threats and terrorism to be the focus of National Pubwatch Conference
Tackling gang related crime, security threats and terrorism are to be the focus of the 20th annual National Pubwatch Conference.
The event, which will take place at the Crowne Plaza, Sheffield, on Tuesday, 5th March 2024, boasts a raft of industry speakers from the pub, licensed and police sectors.
Daniel Davies from Rockpoint Leisure and New Brighton Pubwatch will talk about tackling gang crime in the licensed trade.
There will also be a legal update that will see Jonathan Smith and Andy Grimsey from Poppleston Allen talk about the latest impacts on the sector including the up-and-coming Martyn’s Law or its official title as the Terrorism (Protection of Premises Bill).
National Pubwatch of the Year Nottingham Pubwatch will be at the event and its chair Michele Somers will give her view on sharing best practice.
Matt Lambert, chief executive of The Portman Group, will give the trade view with an insight into the organisation. Other speakers include Matt Sessions, Problem Solving Tactical Advisor from Warwickshire Police and Chief Superintendent Ian Proffitt, Prevention Strategic Lead, South Yorkshire Police.
The prestigious National Pubwatch awards will also be handed out on the day including the National Pubwatch Award of Merit, which rewards individuals that have contributed to the success of pubwatch schemes and the Malcolm Eidmans award, which recognises the outstanding contribution made by a police officer or member of police staff in supporting the work of their local pubwatch scheme.
There will also two Bravery and Meritorious Conduct Awards given, which recognise the contribution of individuals whose actions have saved life or minimised physical harm.
National Pubwatch chairman Steve Baker OBE said: “This is set to be another challenging year for the late-night economy. The conference will focus on some of the major issues related to preventing violence and reduction of harm and our speakers will be providing practical advice and guidance.
“It is also important that we recognise best practice and it will be a privilege to recognise those who have contributed so much to making our town centres a safer environment.”
Mark Worthington, who chairs the conference organising committee at National Pubwatch, said: “We look forward to welcoming delegates to this years’ conference, it is our 20th conference so quite a milestone. We feel we have put together an interesting and informative agenda based upon current issues in the night time economy and feedback from Pubwatches and associated bodies throughout the year.”
To book for the conference go to
Cellar and Bar Checklist
Pub and hospitality trade bodies publish track and trace guidance for businesses
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Dealing with visits from regulators to your pubs
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