Becoming laptop-friendly and allowing remote working in pubs can be a smart decision, as it can provide several benefits for both the pub and the remote workers. Here are some reasons why pubs should consider becoming laptop-friendly & allow remote working:
● Increased customer satisfaction: By allowing customers to use their laptops, pubs can increase customer satisfaction and loyalty. Many people appreciate the opportunity to work or study in a relaxed and comfortable environment outside of their usual workspace, and pubs that cater to this need are more likely to attract and retain customers.
● Potential for increased sales: Laptop users are often willing to spend more time in a pub, which means they may order more food and drinks than customers who only stay for a short period of time. Additionally, laptop users may be more likely to return to the pub, making them valuable repeat customers.
● Adaptation to changing customer needs: In today's digital age, many people rely on their laptops and mobile devices for work, communication, and entertainment. By accommodating these needs, pubs can stay relevant and attract a wider range of customers.
● Competitive advantage: In areas with many pubs, offering laptop-friendly amenities can set a pub apart from its competitors and attract a unique demographic of customers.
● Increased foot traffic and revenue: Remote workers may stay in the pub for an extended period of time, which can increase the foot traffic and revenue for the pub. This can be especially beneficial during off-peak hours when the pub may not be as busy.
● Diversified customer base: By catering to remote workers, pubs can attract a more diverse customer base. This can include freelancers, digital nomads, and remote employees who may be looking for a comfortable and welcoming workspace outside of their home.
● Improved productivity and creativity: For remote workers, the change of environment can provide a boost in productivity and creativity. By providing a quiet and comfortable workspace with access to Wi-Fi and power outlets, pubs can become a productive and inspiring workplace for remote workers.
● Positive brand reputation: Pubs that cater to remote workers can build a positive brand reputation as a welcoming and inclusive space. This can attract not only remote workers but also other customers who appreciate the pub's commitment to creating a comfortable and supportive environment.
Overall, allowing remote working in pubs can be a smart decision that benefits both the pub and the remote workers. By providing a comfortable and productive workspace, pubs can attract a diverse customer base and increase their revenue.
Reef showcases over 1,000 laptop-friendly hospitality spaces for free on their app, allowing pubs to manage what times they want to be laptop-friendly, as well as how many remote workers they would like in their space at any given time.
Remote workers that use Reef spend on average £10-£15 per day whilst working, and generally go back to the same spaces every month. You can claim your free listing and/or book in a demo with their team at
https://www.reef.rocks/spaces